Blending text image and photography his 1960 classic the medium is the massage illustrates how the growth of technology utterly reshapes society personal lives and sensory perceptions so that we are effectively transformed by the means we use to communicate his theories many of which are illustrated in this astonishing inventory of effects force us to question how modes of communication have shaped society this concept and his ideas such as rolling up to the minute news . The medium is the massage an inventory of effects is a book co created by media analyst marshall mcluhan and graphic designer quentin fiore with coordination by jerome agel it was published by bantam books in 1967 and became a bestseller with a cult following the uk edition was published by allen lane penguin books using cover art by newsweek photographer tony rollo the book is 160 pages in length and composed in an experimental collage style with text superimposed on visual elements and. 1967 leinen 285 cm first printing co ordinated by jerome agel grossformatige englischsprachige hardcoverausgabe bedruckter leineneinband mit schutzumsch. Postures and their outlook2mcluhan went on to codify the phrase in his 1967 book the medium is the massage an inventory of effects riffing on his widely known dictum the medium is the message which had entered public consciousness a
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